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From Competitor Dominance to Brand Visibility
The Challenge
Quick Abacus had an important challenge from the beginning. While the brand name is “Quick Abacus,” the registered domain was QuikAbacus.in, creating a mismatch between how users searched for the brand and the website’s actual domain name.
As a result, users searching for “Quick Abacus” were not consistently finding the website in search results, leading to reduced visibility and missed opportunities for inquiries and enrollments.
The Dax Arrow Approach
Although the business operated under the brand name Quick Abacus, the website domain was registered as QuikAbacus.in, creating a challenge for brand visibility in search results.
At Dax Arrow, we focused on strengthening the connection between the brand and its online presence. Through continuous optimization, search visibility improvements, and brand-focused enhancements, we worked towards ensuring that users searching for “Quick Abacus” could easily discover the official website.
The Outcome
- Brand Search: QUICK ABACUS
- Brand Search: WEBSITE WAS NOT APPEARING FOR BRANDED SEARCHES
- Brand Search: QUIKABACUS.IN SUCCESSFULLY APPEARING FOR "QUICK ABACUS" SEARCHES
- Brand Search: IMPROVED BRAND VISIBILITY, SEARCH DISCOVERABILITY, & ONLINE PRESENCE
