Why Every Brand Needs a Website: Lessons from the Airtel Black Domain Case
Recently in March 2026, a frustrated Airtel customer bought the domain AirtelBlack.com to roast the telecom giant’s poor customer service. The satirical site mocked Airtel’s “ticket roulette,” engineers who only checked if Google loaded, and unresolved complaints. Instead of Airtel controlling its own narrative, the customer’s witty protest went viral, damaging trust and sparking conversations […]



























